Tech, time and energy - guest Tara McDaid

Jenn Wilson: Hello, and welcome to today's episode of the Irregular Humans podcast with me, Jen Wilson. My guest today is Tara from Tara Lily Tech.

Jenn Wilson: And I am so pleased to welcome her. She is going to share some of her knowledge about how she's adapted her life around chronic illness to free up, her time to do some interesting projects and work and stuff. Welcome, Tara!

Tara-Lillie- Sales Funnel Expert: No, thank you so much for having me.

Jenn Wilson: It's great to have you here. So, tell us a little bit about what irregular means for you. What sort of irregular human are you?

Tara-Lillie- Sales Funnel Expert: Well, I am a little bit irregular in many ways, as many people are, but, one of the things that I… the reasons that I came about to be in business like I am is because of health problems, and

Tara-Lillie- Sales Funnel Expert: predominantly a health, condition which you can't see, you know? A lot of people, misconstrue that you're not ill because you look fine.

Jenn Wilson: Yes.

Tara-Lillie- Sales Funnel Expert: And as much of, you know, on a bigger scale, that's usually true, but a lot of the times, especially in the last 10 years of discovery within medical research, we've realized that a lot of medical conditions we can't see. And as a result of that, my biggest, sort of.

Tara-Lillie- Sales Funnel Expert: thing that I have to deal with is chronic fatigue, and that has mean that when I first started out, when I was younger, my, passion and my education is in, like, the horse industry. I used to coach, I run a yard, I used to compete.

Tara-Lillie- Sales Funnel Expert: And I was just running myself into the ground with it. I was doing 42,000 steps a day, riding 6 horses, coaching, and looking out as well, and I realized I had to stop.

Tara-Lillie- Sales Funnel Expert: And I had to put myself first, so I went into a personal assistant role for a year, and again, this… because I'd stopped so much, my body had gone, no, no, you've not stopped enough. And I realized that I couldn't manage a 9-to-5 either, you know, I was very, very nearly in full

Tara-Lillie- Sales Funnel Expert: burnout. It wasn't fun.

Tara-Lillie- Sales Funnel Expert: And I decided I needed to do something else, but then it's scary, because what else do you do? Because conventionally.

Tara-Lillie- Sales Funnel Expert: You just meant to… you're just meant to go into a 9-to-5, so then I decided to start my business, and that was because I…

Tara-Lillie- Sales Funnel Expert: needed the freedom around hours, and I needed to heal, and I needed to just take care of myself. So, I started as a virtual assistant, and then I niched down into tech, because I very, very quickly realized that

Tara-Lillie- Sales Funnel Expert: If you don't have foundations or systems or tech to back you up in business, then…

Tara-Lillie- Sales Funnel Expert: it just becomes a 24-7 job for a few hours, and… and then I really realized that everybody struggles with tech. Like, tech isn't something that people enjoy doing, and it's my idea of fun.

Tara-Lillie- Sales Funnel Expert: So, I went more into the tech, and I got to…

Tara-Lillie- Sales Funnel Expert: help other people, and that's one of my biggest passions. I'm a massive over-giver, and I love helping people, so I realized if I can do this for my business, I can do this for everyone else, so…

Tara-Lillie- Sales Funnel Expert: My regular thing is being able to help everyone else, regardless of who they are, or whether they have a medical condition or not, is to be able to automate and systemize and use the tech that they need for their business, so that they can have a life, as well as being able

Tara-Lillie- Sales Funnel Expert: To support their family.

Jenn Wilson: It's that perfect, turnaround, isn't it, of…

Tara-Lillie- Sales Funnel Expert: Yes.

Jenn Wilson: you were following a passion, and I imagine, and maybe we can get into this in a bit, that… that working with the horses and all of that, you know, it's like…

Jenn Wilson: It was like a dream, you know, and, like, something that you'd always wanted to do.

Jenn Wilson: And I know, from several clients and friends who've been through the experience of chronic fatigue or similar conditions, how

Jenn Wilson: much grief there is in giving up something that you've loved, and…

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: You admit to yourself that you just can't do…

Jenn Wilson: What you used to be able to do, and…

Tara-Lillie- Sales Funnel Expert: Yeah, it's a really hard process to go through, and I'm still going through it, you know, especially in the last couple of years, my health has deteriorated again, so this year I've had to up trying to

Tara-Lillie- Sales Funnel Expert: Fix myself.

Jenn Wilson: Because of…

Tara-Lillie- Sales Funnel Expert: needing so many investigations, bits and pieces, which the NHS couldn't necessarily provide, because they are overrun at the minute, so I've gone down the route of working with a naturopath, and being

Tara-Lillie- Sales Funnel Expert: Like, the couple years previous going downhill, it really just…

Tara-Lillie- Sales Funnel Expert: Yeah, it really hits you, you know, and I think it hit me one of the biggest times was, I think it was last year…

Tara-Lillie- Sales Funnel Expert: we… my mum and my sister and I went to Harry Potter World, because I'm a geek, and we love stuff like that, and I had to go in a wheelchair halfway round, because I couldn't get around.

Tara-Lillie- Sales Funnel Expert: And watching my family deal with that, as well as I was 20.

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Tara-Lillie- Sales Funnel Expert: Knowing that I had to get in a wheelchair was a big thing.

Jenn Wilson: Yeah.

Jenn Wilson: Yeah.

Tara-Lillie- Sales Funnel Expert: really big thing. Yeah, and it does… it takes part of you…

Tara-Lillie- Sales Funnel Expert: part of your drive, I think, sometimes, is because you get so frustrated, like, oh, well, I've been able to do this for so long, like, I did… I did the yard for 5 years. You're like, well, I've managed for so long, why can't I do it now? And, like, I'm a proper doer.

Jenn Wilson: No.

Tara-Lillie- Sales Funnel Expert: organizing…

Tara-Lillie- Sales Funnel Expert: and systemizing whether that's online or whether it's in the house is my passion. I love doing DIY and bits and pieces like that, and realizing that, no, today you can't lift that piece of wood on your own.

Tara-Lillie- Sales Funnel Expert: Yeah, it can be frustrating, but I also think…

Tara-Lillie- Sales Funnel Expert: It can be really powerful when you come out the other side, and then, to me, I had to use it as a drive to help other people so that I could cope as well, and that's been one of the

Tara-Lillie- Sales Funnel Expert: I think the more beautiful sides of what has happened to me because of my house is I've been able to turn it into something positive.

Tara-Lillie- Sales Funnel Expert: And feed all the other parts of me, and not let it control who I am, either.

Jenn Wilson: Yeah.

Jenn Wilson: So, yeah, so there's… was there… maybe there were a moment, or maybe it was a gradual process of sort of recognizing

Jenn Wilson: And accepting, and leaning in, even, to sort of, this is my new life now, and I'm going to embrace this, and explore what's possible here, that… that maybe that you wouldn't even have considered when you were busy, busy, busy all the time, outdoors, running around with all of that. Is that…

Tara-Lillie- Sales Funnel Expert: Yeah, definitely. For me, it was a process, because I'm fairly stubborn, and…

Tara-Lillie- Sales Funnel Expert: I also, typically the, like.

Tara-Lillie- Sales Funnel Expert: Growing up in groups of friends, I always had the nickname of Squad Mum.

Tara-Lillie- Sales Funnel Expert: And I've always been a bit the rock with my family as well, so I was typically that very strong, that very forefront person. If you're in a group and somebody says, who's going first and nobody volunteers, I'll volunteer, you know, because it's easier to get it out of the way. And…

Tara-Lillie- Sales Funnel Expert: realizing I didn't necessarily have those full capabilities anymore, and…

Tara-Lillie- Sales Funnel Expert: having to rely on other people, to a point. That was…

Tara-Lillie- Sales Funnel Expert: that was quite difficult for me. I was not in a great place for

Tara-Lillie- Sales Funnel Expert: quite a long time in the last few years because of that, and I go up and down, you know, sometimes I get overly frustrated now, especially on the health journey that I'm on at the minute, when I have to start doing something different, and I go down again, and I'm like… but it… it is what it is, but actually.

Tara-Lillie- Sales Funnel Expert: recognizing how I was struggling, and then seeing how the people that I care about was struggling because I was struggling, was kind of, I think, the catalyst to bring me out of it, and to realize that I had to deal with this, and I had to move forward with it, and not just wallow.

Jenn Wilson: Because I could see how it was…

Tara-Lillie- Sales Funnel Expert: affecting…

Tara-Lillie- Sales Funnel Expert: the ones that I loved around me as well, and that was what started me then down the route of, okay, if I'm dealing with this, so are other people. So let's help other people so that they have the time to deal with this, because

Tara-Lillie- Sales Funnel Expert: you know, I might have…

Tara-Lillie- Sales Funnel Expert: 5 days a week, where I could work, you know, 40 hours a week, but I can't physically, but also mentally.

Jenn Wilson: Because…

Tara-Lillie- Sales Funnel Expert: part of…

Tara-Lillie- Sales Funnel Expert: Of having any form of a health condition is the mental side of it, and being able to move through that, and…

Tara-Lillie- Sales Funnel Expert: that's, I think, what really made me start to dial down into the tech side of things, and then when I specialized mostly in sales funnels, it was because they can automate your leads.

Tara-Lillie- Sales Funnel Expert: so that you're not having to be on your phone, you're not having to engage with people. You know, on the days where you can't get out of bed, you don't have to get out of bed. You can do the bare minimum.

Tara-Lillie- Sales Funnel Expert: And everything else should handle it.

Tara-Lillie- Sales Funnel Expert: for you.

Jenn Wilson: Yes.

Tara-Lillie- Sales Funnel Expert: If I'm…

Jenn Wilson: makes sense, you know, it was… It doesn't make sense to me, but I'm just thinking that actually some of the people who are listening to this podcast might not know what a sales funnel is, and might not understand the…

Jenn Wilson: the technical language that we're speaking, and without, sort of, explaining all of marketing theory and online… online business from scratch.

Jenn Wilson: I mean, I think, you know, what you're… I'm trying to think of a simple way to describe what we mean by automations. I mean, a sales funnel is that…

Jenn Wilson: thing of, you make an offer out into the world, and, you encourage people to join your mailing list, so that you can talk to them more and see if they're a good fit for what you're offering.

Jenn Wilson: And you… you exchange emails and so on, and at some point, you make an offer of something that you've got, or something you want… that you'd like to sell, and some of the people who are in that list buy it. But it's a back-and-forth process, isn't it? And all of the…

Tara-Lillie- Sales Funnel Expert: Cool.

Jenn Wilson: This involves quite a lot of technical stuff, if it's online.

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: If you're… I know, because I've done it, learning as you go takes a toll, and when you're…

Jenn Wilson: Actually trying to think about…

Jenn Wilson: what is the offer I'm making? What is the business I'm running? I'm… you know, I do, I do consent-led coaching, and I do this podcast, and I do all of these different things, and they are all done with tech automations to help me behind them.

Jenn Wilson: And I've learned as I've gone some of that. I do have, two VAs that I've got with support from Access to Work. But, that learning process can… can… has taken me out of the creative process of, what do I want to offer people? And…

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: put the master classes together and hold the coaching spaces. I don't really want to necessarily be wrestling with

Jenn Wilson: tech things in the background, so…

Tara-Lillie- Sales Funnel Expert: Yeah, no, definitely, and…

Tara-Lillie- Sales Funnel Expert: when it comes to funnels, the best way I can describe it, that people will understand, whether they're online business or just not in business, whatever, like, anyone can understand, is when you go on, like, a closed website, like Topshop, for example, and you get that pop-up that comes up and says, put your email in and get 10% off.

Tara-Lillie- Sales Funnel Expert: you know, that is part of a sales funnel. That's the first bit of it, and that's what I build. So I build that entire process, and then obviously you hand over your email, you get the discount, then you get the emails from that, etc, etc. It's slightly different in…

Tara-Lillie- Sales Funnel Expert: the online space, because you will typically receive, a freebie, which could be a checklist, or a free masterclass, you know, something like that, and then you'll go through a series of emails, and at the end, like you said, you'll ultimately be given an offer, and then…

Tara-Lillie- Sales Funnel Expert: if people use their email list fully, like they should, you should get at least one email a week after that, which, is them interacting with you, giving you information, selling to you, you know, whatever. We are businesses at the end of the day, but it's…

Tara-Lillie- Sales Funnel Expert: it's also a great way for people to get to know you if they don't know you. You know, if you're first coming into their world, for example, if you downloaded one of my free checklists.

Tara-Lillie- Sales Funnel Expert: by the end of that 6 email sequence, you should know me pretty well, because you'll know how I speak, you'll… you'll know, a bit about my story, you know, how I can help you, why I'm the person that can help you, stuff like that, and it's a really great way

Tara-Lillie- Sales Funnel Expert: of interacting with people and, excuse me, them getting to know you without you having to be typing those messages out to every single person.

Tara-Lillie- Sales Funnel Expert: Because there's this misconception that,

Tara-Lillie- Sales Funnel Expert: Sales funnels and automations are for bro marketers and corporate, and they're cold, and they're horrible, and they really don't have to be, because they are only as strong

Tara-Lillie- Sales Funnel Expert: as you make them, you know, they can be written in your tone of voice, you know, you can handle any of the objections through market research, and then you can say, look, this is… this is why, this is the answer, this is how I can help you so that you can help yourself.

Tara-Lillie- Sales Funnel Expert: So, they can be a real personal experience, even though they're automated.

Jenn Wilson: Yeah, absolutely. And for anyone who's listening who's not even in a sales context, for example, because a lot of what I teach is consent-led and even anti-capitalist.

Jenn Wilson: approaches to this. So, like, when you're talking about leads, for example, I try to not use the word leads and terminology like closing a sale or converting people, because for me, that,

Jenn Wilson: Is kind of that, extractive thing that capitalism does.

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: of manipulate people

Jenn Wilson: But actually, one of the brilliant things about using an automated system for me is I do things like, with my, emails, anyone who's on my list will see, at the bottom of an email from anyone, you'd get an unsubscribe thing, that's, you know, that's legal.

Tara-Lillie- Sales Funnel Expert: chaos.

Jenn Wilson: practice, basically, GDPR regulations for privacy.

Jenn Wilson: But what I have at the bottom of mine, for example, is, would you like to hear from me monthly, weekly, or here are emails? And, if I'm going to be campaigning about something, you know, do you want to stop hearing about this campaign or this thing that I'm selling? Here's an opt-out button. So, it means that I can email people confidently knowing

Jenn Wilson: that they are able to say, no, I don't want any more of that, and I'm not.

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: Bugging people with spam, and…

Tara-Lillie- Sales Funnel Expert: Definitely.

Jenn Wilson: icky sales tactics. It's actually the opposite of that, because the automations help you to…

Jenn Wilson: communicate and connect with people in a more meaningful way than if you were just spamming people out there with a thing.

Tara-Lillie- Sales Funnel Expert: it, isn't it? You know, giving over your contact details and your email address can be quite scary to some people, because typically, people are used to

Tara-Lillie- Sales Funnel Expert: go for it. Businesses movie.

Tara-Lillie- Sales Funnel Expert: corporate businesses from spamming them, you know, the bigger businesses, and that's one of the things, especially if you're going into a launch, and I'm supporting, a client to launch, which I've just done with someone, actually, is I do say to them, we need to include at the beginning of this, and at the top of every email within the

Tara-Lillie- Sales Funnel Expert: If you don't want to hear about this launch, please click here, because

Tara-Lillie- Sales Funnel Expert: everyone has the right and the power to unsubscribe, but if they've joined your email list, they've chosen to be there. You know, they've given their consent.

Jenn Wilson: They were interested in connecting with you, but maybe not this one thing that you keep telling them about that you're… yeah.

Tara-Lillie- Sales Funnel Expert: Exactly! So we don't want to lose them, and you know.

Tara-Lillie- Sales Funnel Expert: that's from… it is from a business and a marketing perspective, but it's also from a connection point of view. You know, if somebody chooses to be on my email list, I'm honoured, because they've chosen to be there. They've chosen to listen to me, to want to get to know me, and

Tara-Lillie- Sales Funnel Expert: You can tell, I love talking to parents.

Jenn Wilson: Yes.

Tara-Lillie- Sales Funnel Expert: Myself, I'm a proper conversationalist, you know, I'm not necessarily the most, confident person, and I struggle to sometimes create the first part of the conversation, but when I get going, I'm great. And I find my email list is very freeing in that way, because I can just talk.

Tara-Lillie- Sales Funnel Expert: Without having to necessarily put myself forward, which I'm not great with, you know, I'm an introvert, and I'm a bit like, ahhh, when there's new people in the room. But…

Tara-Lillie- Sales Funnel Expert: I do think it's really important that people know that we can put that into the automations, because a lot of people are like, oh, well, I don't want to just spam them, so I don't want to send them all these emails, and I'm like, okay, you're going into a launch period, I'm really sorry. You need to send this many emails!

Jenn Wilson: Because people, if you want to sell something, then you need to sell it, and not.

Tara-Lillie- Sales Funnel Expert: Completely.

Jenn Wilson: about telling people what you've got to sell. Yeah.

Tara-Lillie- Sales Funnel Expert: Yeah, and there's that thing of you're doing somebody else a disservice by not telling them how you can help them. Yes, okay, it's an exchange of money, but the world is an exchange of money as well, you know?

Jenn Wilson: It's a value exchange. Commerce isn't capitalism, it's…

Tara-Lillie- Sales Funnel Expert: No.

Jenn Wilson: then that's fine. It's not necessarily exploitative and extractive and all of those things. It's… it's, I've got something of value, would you like to value it by exchanging it for some money? And that.

Tara-Lillie- Sales Funnel Expert: Exactly.

Jenn Wilson: Children and interaction, yeah.

Tara-Lillie- Sales Funnel Expert: Exactly, and we can… we can bring that, bring that into… to any… any form of automation as well, like, you don't have to use these bro marketing tactics of.

Tara-Lillie- Sales Funnel Expert: calling people out, like, people know who you are, they get to know you, and they know you at your core. So if you're offering them a service, a product, you know, anything, they know it's coming from the best place in your heart, because you know that's going to help that person, not just because we want to make 80% profit on something, you know? It's…

Tara-Lillie- Sales Funnel Expert: I have this real big passion behind what I do, of making sure that it comes from

Tara-Lillie- Sales Funnel Expert: the person's heart, not from just, I need to make money. Because people can feel that energy, you know, the biopsychology of how something's written, and how they're called out, and the hook, and everything else can really, really affect how somebody sees you. And if you go from being this happy-go-lucky person to then

Tara-Lillie- Sales Funnel Expert: Bro marketing.

Tara-Lillie- Sales Funnel Expert: Yeah, everyone's like, whoa, well, what just happened there? So, these automations, these funnels, you know, any way you want to look at it, are a way of really showing you as a person, while still being able to help other people, whether that's in the version of

Tara-Lillie- Sales Funnel Expert: Something for free, a low-ticket offer, a 12-month mastermind, you know, anything.

Tara-Lillie- Sales Funnel Expert: They can still be put forward as you.

Tara-Lillie- Sales Funnel Expert: And they don't have to just be cell sales help.

Jenn Wilson: Yeah, absolutely. And it's really interesting, Tara, how important that thing of serving, you know, of giving, of offering service to the people in your world is obviously a really big driver for you.

Jenn Wilson: And is that something that's followed through from when you were working with horses?

Jenn Wilson: right the way through to what you're doing now, it's kind of part of who you are. You want to…

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: So…

Tara-Lillie- Sales Funnel Expert: I'm that person that if somebody comes to me and says, oh, this is going wrong, I'm like, how can we fix it?

Jenn Wilson: Mmm.

Tara-Lillie- Sales Funnel Expert: You know, and I know that frustrates some people, because they're like, I don't want you to fix it, I just want you to listen. I'm like, yeah, but I'm a fixer!

Jenn Wilson: It's quite hard to hold the comments.

Tara-Lillie- Sales Funnel Expert: Yeah, you know, that is an element of me, but it is… you're right, it's come probably even earlier from… from…

Tara-Lillie- Sales Funnel Expert: doing the yard and the horses beforehand, it's come from my childhood, I think, because being, someone that struggles with medical things, I was born not very well. I spent

Tara-Lillie- Sales Funnel Expert: probably the first 4 years of my life, more of it in a hospital than out of it. I had major surgery when I was 3, to the point where I was the only first child in Europe to have my surgery.

Tara-Lillie- Sales Funnel Expert: So, a lot of my childhood was unknown, I was part of research trials for medications, and I knew

Tara-Lillie- Sales Funnel Expert: What that took away from people as well, you know?

Tara-Lillie- Sales Funnel Expert: So, I think being… it's in a very strange way, but I've done a lot of work on it and realized that it stemmed there, of seeing people struggling whilst

Tara-Lillie- Sales Funnel Expert: also struggling myself, but my family's struggling as well, I developed an inherent need to help.

Tara-Lillie- Sales Funnel Expert: And, you know, and I developed a drive to strive. It was a running joke, because I was never meant to run or ride a bike. I had, quite honestly, a life expectancy of 16.

Tara-Lillie- Sales Funnel Expert: And I am 30 next year, so we're… we're doing well.

Tara-Lillie- Sales Funnel Expert: it was… it was a need to prove people wrong, and to know that life could get better, because I remember the first time I ran, I went and told my specialist in my next appointment, and then the next time I came back, I'd ridden the bike, and then the next time I came back.

Tara-Lillie- Sales Funnel Expert: I'd gone to gymnastics, you know, I'd ridden a horse, I'd now got a horse, I was competing. And it was always, what can we do next to prove that

Tara-Lillie- Sales Funnel Expert: no matter what happens and where we are, we can move past it and we can strive, and I've turned that

Tara-Lillie- Sales Funnel Expert: as I've got older, and I…

Tara-Lillie- Sales Funnel Expert: Into a, how can we help? How can we improve? You know, how can… I…

Tara-Lillie- Sales Funnel Expert: Improve somebody's life so that they're not held back by whatever holding them back, so that they can strive.

Jenn Wilson: Yeah.

Jenn Wilson: Yeah, so that idea of being the change you want to see in the world is about…

Jenn Wilson: By enabling other people to get past their obstacles, you're also getting past your own.

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: And I think that, again, a lot of people that I work with really struggle with

Jenn Wilson: Putting themselves first, and not being people-pleasing, not over-over-giving and getting to burnout, not,

Jenn Wilson: Because they feel that self-care is selfish.

Jenn Wilson: And that it's not okay to look after yourself, or that it's not okay to charge money for the work that you do, because.

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: The work that you do is important in the world, and how dare you ask for money for it?

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: charitable. All of those things, and actually…

Jenn Wilson: The world we want to live in is one where…

Jenn Wilson: the effort we put out into the world is valued, and that value exchange can happen, isn't it? You know?

Tara-Lillie- Sales Funnel Expert: Yeah, definitely, and you've literally just described me to a T. You know, I'm saying, oh, I'm an over-giver.

Tara-Lillie- Sales Funnel Expert: I am now an over-giver and a people pleaser with very, very good boundaries, so I own that. I know that's who I am, and that is a re… is a part of me that I now celebrate, because it's part of who… it's inherently part of who I am.

Tara-Lillie- Sales Funnel Expert: I have boundaries around it, but I had to learn that the hard way, unfortunately. But still…

Tara-Lillie- Sales Funnel Expert: I've never been a person that wants a massive career and wants to make hundreds of thousands a year, you know, I…

Tara-Lillie- Sales Funnel Expert: ultimately, when I was younger, I wanted a family young. That wasn't possible because of health, and not the right partner, you know, that sort of thing.

Tara-Lillie- Sales Funnel Expert: But… Yeah, it's an… it's an interesting one when you… when you look at things like that.

Tara-Lillie- Sales Funnel Expert: You know, because it can be…

Tara-Lillie- Sales Funnel Expert: The online space, the world, society, can be very noisy at the minute of being the most successful person.

Tara-Lillie- Sales Funnel Expert: you know.

Jenn Wilson: Yes.

Tara-Lillie- Sales Funnel Expert: I have never been that person. I want to be successful to the point where

Tara-Lillie- Sales Funnel Expert: I can support my family. I can help anyone in my wider family, should they need it, whether that be financially, time, support.

Jenn Wilson: I…

Tara-Lillie- Sales Funnel Expert: want to be comfortable enough in the things that I want to do with my life. You know, I have one horse left currently, she's

Tara-Lillie- Sales Funnel Expert: she's a bit older now, so she's taking a bit more care, because she's got conditions and things. You know, I just want to be able to support myself and my family, and…

Tara-Lillie- Sales Funnel Expert: be able to do DIY things to my house, and, you know, bits and pieces like that, just live a full life. Just live a full life, but not…

Tara-Lillie- Sales Funnel Expert: not greedily, and…

Tara-Lillie- Sales Funnel Expert: Being able to do that then transfers in being able to give myself 100% to help other people.

Jenn Wilson: Yeah, absolutely, because when you can sustain yourself properly, and have that resource inside yourself and around yourself, then that's something that you can share, isn't it?

Tara-Lillie- Sales Funnel Expert: Yeah.

Jenn Wilson: If you're not investing in that as well as the stuff you're putting out there, then you end up in that place where you've got nothing left to give.

Tara-Lillie- Sales Funnel Expert: Yeah, and then not only are you doing yourself a disservice, you're doing everyone else a disservice, because

Tara-Lillie- Sales Funnel Expert: you know…

Tara-Lillie- Sales Funnel Expert: this is gonna sound bad, it's not meant to people. I know I'm good at what I do, you know? I love it. It's my passion. I am the happiest person alive when I get to sit in my office, in my house, when no one else bothers me, and build a sales somewhere.

Tara-Lillie- Sales Funnel Expert: You know, I'm a geek, I love it. But…

Tara-Lillie- Sales Funnel Expert: Being able to do that, and knowing that doing that helps other people, It's even more fun.

Jenn Wilson: Yep.

Tara-Lillie- Sales Funnel Expert: If that makes sense.

Jenn Wilson: It absolutely makes sense, feeling like we're making an impact, like we're making a difference, and all of those personal… it's kind of a form… I always talk about it being a personal rebellion, of saying no to the system that says that you've got to behave in these ways, and yes to, actually, this is what's right for me.

Jenn Wilson: this is the difference I can make. I may not be able to change the world, but I can change one person's world a bit, you know?

Tara-Lillie- Sales Funnel Expert: That's it, and it's also… I truly believe there's some people in life that

Tara-Lillie- Sales Funnel Expert: Aren't necessarily meant to change the world, but they're meant to change the people that are meant to change the world.

Tara-Lillie- Sales Funnel Expert: You know…

Jenn Wilson: Collectively.

Tara-Lillie- Sales Funnel Expert: Yeah, compound effect. You know, every… I always say everything that happens within business, within life, you know, especially with, for example, marketing, social media, whatever you do.

Tara-Lillie- Sales Funnel Expert: now, you will compound, but not till 3 months' time. It's just how it works. You know, so it's always a compound effect with everything.

Tara-Lillie- Sales Funnel Expert: And yeah.

Tara-Lillie- Sales Funnel Expert: there's got to be that foundational layer. It's the same with tech, it's the same with automation, it's the same with people changing the world. The foundation layer has to be built, it has to be solid, it has to be supported, so that when everybody else grows and scales, those foundations can grow and scale with you.

Jenn Wilson: And that foundation is you.

Jenn Wilson: Oh, Tara, it's been an absolute pleasure talking to you today. Thank you for joining us here on the Irregular Humans podcast. If anyone is wanting to find out more about you and the technical support you offer and so on.

Jenn Wilson: Where can they find you, quickly? We'll put it in the show notes, but where can people find you if they're just listening and want to remember, you know, where to look for you on the internet?

Tara-Lillie- Sales Funnel Expert: Firstly, thank you for having me. It's been so good chatting to you. The best place to find me is on Instagram, and I am Tara underscore Lily Tech.

Tara-Lillie- Sales Funnel Expert: And Lily is L-I-L-L-I-E, because I'm weird like that.

Jenn Wilson: Not like a lily pad. Double L-I-E, I know, like me, I'm Jen with a double N.

Tara-Lillie- Sales Funnel Expert: Yeah. So yeah, Tara, Lily, with all the L's and I's and E's.

Jenn Wilson: tech on Instagram. They can find you there and, get in your world and find out more about what you do. Thanks for being with us today, and it's goodbye from irregular humans.

Tara-Lillie- Sales Funnel Expert: Cube!